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Edward Penfield
Edward Penfield compressed a decade of American poster art into flat planes of ink. Harper's Magazine gave him one job every month from 1893 to 1899: build a cover strong enough to stop foot traffic on a crowded sidewalk. He answered with silhouette — golfers, cyclists, women in wide hats caught mid-stride, three or four saturated colors doing the labor of a thousand pencil lines. Critics credit this economy with launching the American poster craze itself.
































