The Doll iOS App

The Doll iOS App

Jewelled Garden Reading The Doll iOS App 3 minutes Next Can Your Agency


A classic play brought to life offstage. Ground-breaking, multi-award winning iOS app.

A holistic, curated experience of Australia's most well known play, Summer of the Seventeenth Doll by Ray Lawler.

Extends the play's resonance within the Australian dramatic canon, as well as the broader cultural landscape.


Theatre lovers looking for more from their scripts.

Timeline / Budget

6mth / $50k


• A portal through which you can experience the drama like never before.

• Packed with features to make learning intuitive & fun.

• What if students could transport back in time & experience plays firsthand?

• Be entertained while learning about Australia's cultural heritage.

• Gain deeper understanding of 1 of Australia's most renowned plays.

My Role: Project Manager And Curator

Personally secured $50k grant from the Australia Council

Sourced, selected and oversaw production of all content and app design

Small companies are often small because no one else will invest in what they care about. They're often small because the mighty crew of people who care enough to work for so little make magic on the daily. Which is what I did to get this app funded: R&D, licensing content, design + dev paid for by the Australia Council, who recognised the value of the project and appreciated our little fish swing for the history books.

The app became as much part of the play's history as all the other remarkable things woven through its own fabric of time.

Beyond Tech

Digital project management is about more than tech. It's about finding the right digital solutions for analog workplaces to transition. Helping them scale new verticals via digital upgrades and extensions. The most important thing, always, is the crossover between analog and digital. Which is? People. Input from your audience is critical throughout. Helping to refine content based on feedback. Ensuring you continually deliver on the principles defined in the project strategy.

Extra Magic

• Australian Interactive Media Industry Association Awards: Best of Tablet—Learning and Education, 2014.

• Australian Publishers Association: Best Digital Media Teaching Resource, 2013.

• Drama Victoria: Best Australian Multimedia Presentation specifically designed for Drama and Theatre Education, 2013.


Main image: 'Kewpie Dolls', adapted from original by Kim Charles.

In-app design work: The Nest.

In-app images: Various stakeholders, all under copyright.

Screenshots and all in-app imagery courtesy of Currency Press.

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