Hi, I'm Toby...

Jack of all trades, master of some

My imagination learned to run before I did. Raised in a home where nothing matched but everything mattered. With walls covered in art and a table that always had room for one more. A living collage of mealtime philosophers, costume-clad travellers and art for art's sake.

Over the past 15 years, I’ve helped brands across art, design, beauty and publishing tell better stories faster. Today, I run this treasure chest you're exploring right now. A creative sanctuary I built with kitsch strategy and a side-eye to the status quo. A space for art that doesn’t compromise on ethics, expression or joy.

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Projects

People tell you to do what you love, but I've never wanted settle down. I’m always looking to put another feather in my cap, which is how my work life’s spanned ecomm, digital marketing, content strategy, UX, publishing, proj mgmt and arts admin.

See My Work
Can Your Agency

Big-business reach, minus the infrastructure

Not in Print

Stories from Australia's best playwrights

M.C.L

One-of-a-kind wearable sculpture

Like A Local

60 reviews of Sydney's local highlights

Art

I remake history with every piece. A motley crew of tales tall and true. A melange of sweet and sour myths, signs and symbols. A kaleidoscope of mish-mashed truths that are only as surreal as we choose to make them...

See My Work
Conference of the Birds - Surreal Bird Collage Art Print, Framed Artwork Whimsical Colorful Indoor Scene People Animals

Conference Of The Birds

Secret Dog Private Dock - Gay Myth Collage Art Print, Framed Artwork Classical Nude Figures Ornate Architectural

Secret Dog, Private Dock

Dancing Queen - Japanese Geisha Collage Art Print, Framed Artwork Ornate Fantastical Scene Intricate Vibrant Colors

Dancing Queen

Thea the Space Nymph - Surreal Cosmic Myth Art Print, Framed Artwork Ornate Moorish-style Archway Colorful Abstract Figures

Thea The Space Nymph

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Testimonials
Toby's ability to take a concept and execute on it is refreshing for busy CEOs and founders who are looking for a gun in online marketing who gets the job done. A pleasure to work with and always makes projects fun. You can't help but form a beautiful friendship.
— Tamara Loehr, FORBES Top 11 Impact Female Leaders
Toby's a brilliant digital marketing strategist. From helping develop the overall strategy to copywriting, web design, creative direction, funnel-building and reporting - he takes care of everything and "makes it happen"! He's also fun, funny, warm and just a joy to work with.
— Kristy Dannelley, Founder GreenPoint CFO
Toby is the best! He has helped my e-commerce company organize our first offshore project by interviewing and selecting great candidates, built out our comprehensive chat flows, and he has gone above and beyond in spotting what my company really needs and how to execute it in a sophisticated, regimented manner.
— Danielle Gronich, CEO CLEARSTEM
Toby is super smart and was really helpful in guiding us to better processes. He came up with solutions and went the extra mile to help show us how to be more successful. I would not hesitate to work with Toby again.
— Mike Birdsall, Co-Founder Date Box Club
Toby is such a joy to work w/ & I have learned so much from him! Wish I would have met him earlier n my business, would have saved me a ton of money.
— Traci B Johannson, Co-founder 3SonsFood
When you find a rockstar you hold on with all you've got. Toby is one to hold onto! He has infinite creative wisdom, superb tech hacks and know-how, and is exceptional on details. He's calm but always on point and expects the absolute best every time.
— Anna Rembold, CEO Metavent